3 Additions To Wordpress That You Must Have On Your Websites When Marketing

Setting up a brand new web property is one of the most exciting (and difficult) tasks that every Internet Marketer has to deal with. The work that you put into your foundation now will play a significant role in how the site performs in the future. If you're going to be using the Wordpress CMS platform, here are 3 "add ons" that you can use which will stack the odds in your favor.

Multiple Tracking Tools

Many new webmasters are aware of Google Analytics and religiously install it on any site that they create. This is a good idea; but these people run into problems when they stop there and move on to their next task. You always want to have multiple tracking programs running on your websites. Even a behemoth like Google makes mistakes, and other tracking programs will show you these discrepancies. To make the right decisions you need as much data as possible, and there is no good excuse for not collecting it. The tools are out there, you need to use them.

A Way To Capture Subscribers

If you've been in the Internet Marketing world for any amount of time, then you have already heard that "the money is in the list". This is one of the few times where the advice that everyone and their mother is parroting is actually true. To get the most out of your customers over the long term you need to be able to sell to them again and again. The best way to do this is to get their contact information. You have two choices here. There are a plethora of great plugins that you can use which will gather user information for you, and you can send emails out right through the Wordpress interface. You also have the option of going with companies like GetResponse and Aweber if you would like to use a third party option. The choice is yours but you need to be using something.

Sitemap and Link Checkers

One of the biggest mistakes that many novices will make when putting together their first few money websites is thinking that their search engine optimization is something that they can just do once and forget about. If you are going to build a static site with just a few pages (not a great idea these days) that would be fine; but the model doesn't work in the current climate. Dynamic, content-filled websites are what works now, and those require a lot of SEO and link building (both internally and externally). It is too much for you or a VA to keep up with alone so make sure that you have a tool or two that combs your site for broken or dead links. It makes all the difference when trying to rank in Google.

There are many other tools that you can use as well; but by covering these three major groups you will help your site and your business improve by leaps and bounds. Get to work, and good luck with your site!